Jada Kingdom serves up new visuals for her earlier released single 'Budum', and there is twinkle everywhere.
'Budum' official music video can be described as fun, colourful, and fruity -- yes, fruity. The music video creatives employ some animation and incorporate it with real-life people and objects.
It's clear from its opening that this video is for the happy at heart. At the start, a colourful Jada Kingdom picks a somewhat 'heavy' animated fruit from a tree and struts away with it. Throughout the video a three-member female choreography group along with Kingdom dance in sync with the pingy rhythmed Budum song. Not to be outdone, the 'heavy' fruit along with similar fruits also dance in sync with the song at intervals.
The cheerful and catchy single was released on the Mad Decent label on August 13 and is one of several singles that kept the dancehall recording artiste busy over the summer. Among the more notable of these singles are 'Win' - which is another solo effort - and two collaborations, 'Tek It' with her E Syde label mate, Skillibeng, and 'Suh Me Luv It' with Popcaan.
Kingdom also released her 'E Syde Queen - The Twinkle Playlist' mixtape over this busy period. Her mixtape found her doing re-works of a few popular tracks such as 'Savage' by Megan Thee Stallion, and 'No Guidance' by Drake and Chris Brown.
The official visuals for 'Budum' can be seen below.