Rap legend Snoop Dogg has joined Def Jam Recordings as Executive Creative and Strategic Consultant. The news was announced on Monday (June 7) and was accompanied by a clip of Snoop giving details of his duties in his new role as Executive Creative and Strategic Consultant, as well as the impetus that caused him to join forces with the iconic record label.
"As a kid, as a young rapper, Def Jam Records was the holy grail of Hip-Hop," Snoop says in the clip. "It was the label where all of the artists communicated [and] connected, put out great music, great videos, movies and they were always on tour together. They were always doing things together, they were like a family."
Born Calvin Broadus Jr, Snoop will serve as a talent scout for Def Jam and help create and curate content produced by the label, including music, TV shows, video games, and more.
Def Jam, owned by Universal Music Group, has been home to some of hip-hop's pioneering artists, from Run DMC and the Beastie Boys to Public Enemy and LL Cool J. Its current roster includes present-day giants such as Rihanna, Justin Bieber, and Kanye West.
As Executive Creative and Strategic Consultant, Snoop will be based in Los Angeles and work closely with Def Jam's executive team and artist roster, reporting directly to Universal Music Group Chairman and CEO Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.
As a multi-award-winning artist, Snoop has released 19 studio albums and sold over 30 million album units worldwide.
Snoop would not be the first hip-hop artist to be seated as an executive at Def Jam. In 2004, Shawn 'Jay Z' Carter was appointed president and CEO of the label, where he served for the next three years.