With only a few hours to go for this year’s digital staging of Reggae Sumfest, Joe Bogdanovich, CEO of Downsound Entertainment (DSE), says it will be a show you don’t want to miss. He expressed that even though it is themed ‘A Taste of Reggae Sumfest’, the virtual show might be sufficient to fill the void left from the cancellation of the on location show due to the COVID-19 pandemic.
“We gave a lot of thought on how the pandemic has affected everyone and after deliberating, the Sumfest team decided to put the production together not just to entertain, but to show the world how much we value the Jamaican music and culture.
“There were lots of thought and work that has been placed on the show and after seeing that you will know that the pandemic couldn't forestall the show. People are going to be blown away because of how well put together the show is and this will also show that we are capable of getting things together whether physically or virtually.
Even though tonight is Dancehall Night and the usually energy from the crowd will be lacking this year, Bogdanovich says the show is short of nothing. On the line-up for this virtual performance are: Daddy 1, Chronic Law, Frisco Kid, Chakka Demus and Pliers, Tanto Metro and Devonte, Shenseea, Teejay, Ding Dong, Konshens, Agent Sasco as well as Ishawna who will be making her grand return to the stage of Sumfest. Dancehall Night will have its regular high-strength vibe as “All artistes will be performing as if they were in front of an actual crowd because even though it virtual, thousands of people will be tuning in. We have a number of the largest names within the enterprise and they’re coming to ‘deliver it’. Trust me, you don’t need to overlook this,” he said. “Ishawna is on the line-up for the first time in years and she’s going to give it her best. She has done well for herself over the last few years, and we can’t wait to have her at the Sumfest level again.
“We’ve had some rehearsals, we’ve pulled out all of the stops to make certain the people get what they want, and we simply need them to tune in and join the event,” he continued. “It’s FREE to watch, so this Friday and Saturday, let’s simply enjoy the show and forget about the pandemic for a bit.”
You can stream the virtual production on Facebook: @Musicians aka Music on Facebook in partnership with Facebook, as well as on Reggae Sumfest’s Facebook, Instagram and YouTube pages.